Смиты

2021-07-19 13:45:11 ​​Appearance in a virtual environment for buzzers is more important than real appearance.

For the younger generation, online is becoming more important than the real world. 62% of millennials and 60% of Gen Zers believe online appearance is more important than actual appearance.

From this, I conclude that in the near future interactive marketing activations will be incredibly relevant, allowing you to customize the image of a person on the Internet and add advanced opportunities for transmitting emotions.

The giants of the market already understand this. Apple is actively developing Memoji, Facebook is working on VR-avatars for Oculus. But this is such an all-encompassing trend that I am sure there will be room for your brand in the new reality. Открыть/Комментировать

2021-07-16 18:05:18 The incredible heights of interactive marketing in the potato world

Arby made a web application that defines the types of fries. The activation is timed to coincide with the National French Fries Day (July 13). The camera-powered feature, titled "Field Guide to Fries," lets users snap a photo of their snack to determine its variety and faux scientific classification - curly (curlius frysius), crinkle (crinklus potaticus) or common fry.

Users are then offered 50% off a sandwich after registering for Arby's emails. Открыть/Комментировать

2021-07-16 15:54:21 ​​UK authorities to finance anti-advertising of cryptocurrencies

Amazing news comes from UK. The country's government is concerned that young people are actively investing in cryptocurrencies. At first, the authorities put pressure on Google and digital companies to restrict advertising of such companies.

And now the authorities have announced that they are ready to spend 15 million dollars on direct anti-advertising of cryptocurrency investments. The budget, of course, is scanty. But it is possible that it will increase annually. Открыть/Комментировать

2021-07-15 11:55:46 ​​Only 25% of iPhone users allow tracking

Currently, 75% of iOS users have already updated to the latest version. And only 25% of them allow apps to track their behavior.

At the moment, the situation looks complicated. Facebook revenues are plummeting. The ability for advertisers to receive customer sales data has deteriorated dramatically. Thus, there is no way to accurately measure coverage effectiveness.

Small businesses, which traditionally rely on targeted advertising, have suffered the most, of course. But I don't think there is a serious cause for panic.

The current situation in the advertising market is temporary. In fact, there are other ways to ensure accurate targeting by bypassing custom bans. Facebook already says it is working on new ways to deliver ads based on data from users' devices. Открыть/Комментировать

2021-07-14 13:02:24 ​​AR technology seems to be reaching a whole new level. Everything is moving towards the fact that AR will become the new standard for modern offline shopping.

Brookfield Properties announced that it is partnering with The Aria Netowk on augmented reality ad inventory through its retail shopping locations across the United States.

The new deal will give Aria exclusive rights to the virtual air space of Brookfield Properties, which encompasses over 150 million square feet in 100 different locations. Aria will use the square feet from the deal to create the ability for brands to advertise through augmented reality, which consumers can access through their phones.

Brookfield Properties is entering into the partnership in an attempt to leverage "phygital" ads, which are a mix of physical and digital content. Открыть/Комментировать

2021-07-13 12:34:54 ​​Warner Bros. put Bugs Bunny, Tweety and LeBron James up for NFT auction

Warner Bros. Studio released 91 thousand NFT-tokens - they are represented by characters from the cartoon "Space Jam: The New Generation". The company will distribute part of the lots for registration on Nifty's (NFT trading platform), as well as for posts in social networks. The rest of the tokens will cost $ 2.99 each.

I think giving away NFT tokens as prizes for social media reposts or participating in brand promotions is a great solution. This can be a very significant bonus for the user. A brand can list tokens for sale for money. It's okay if they don't get bought. But the user who received them for free will have the feeling of a valuable gift. Открыть/Комментировать

2021-07-12 16:19:53 ​​BILLBOARD YOU CAN DIVE IN

A very cool case made by Adidas in Dubai. The guys created the world's first swimming billboard.

It is a huge pool, five meters high and three meters deep, in the form of a billboard. It is set on one of the most popular public beaches in Dubai.

The activity was created following a YouGov survey commissioned by Adidas in 2021. Thus, only 12% of women in the United Arab Emirates feel comfortable in a swimsuit on a public beach or pool. The brand's initiative is also intended to leverage Adidas' global effort to make swimming an enjoyable sport for all. Открыть/Комментировать

2021-07-09 12:11:23 ​​Kellogg Co.'s New Cereal Packaging Will Support Blind Consumers

In a move toward greater accessibility for all, Kellogg Co. announced that the brand would add blind-friendly technology to its cereal packaging in the UK. The new packaging will support blind and partially sighted consumers by offering them easy access to information about the cereal.

The packaging was developed in collaboration with NaviLens. It uses high-contrast squares and a black background to allow smartphone cameras to easily connect to this key information through the free NaviLens app. Within the app, the information can be played aloud to the consumer.

In terms of technology, there is nothing outstanding here - in fact, just a slightly modified QR code technology. But this case demonstrates the current trend. Leveraging online and offline connectivity to meet the specific needs of consumers is a great way to stand out from the competition and build a positive image with minimal investment. Открыть/Комментировать

2021-07-08 15:39:37 ​​TikTok is testing the video resume feature

TikTok's looking to slide into the recruitment space via a new, dedicated job application process, which will seek to connect TikTok users with open positions via the app.

The process of actually posting a TikTok Resume is fairly simple - candidates use TikTok clips to "showcase their skillsets and experiences", then post them to the app using the #TikTokResumes tag in their caption.

This step looks very strange and not obvious. It's hard to imagine that Tiktok will actually be able to replace LinkedIn. But for creative specialties, where a person and his charisma are important, this is a good choice. Short videos can help you quickly get the first impression of a candidate, and then the employer can carefully study his resume on other resources.

Anyway, it is interesting to see how quickly TikTok is evolving from a service with meaningless dances and gags to a significant social platform. Открыть/Комментировать

2021-07-07 15:27:05 ​​Canadian company is about to launch a billboard into space

We are living in an amazing time, guys. Geometric Energy Corporation (GEC) has announced its intention to launch a satellite that will create advertising images visible from Earth in the sky.

The cost, by the way, will not be so high - about a million dollars a month. Payments will be accepted in cryptocurrency. The customer will be able to control and quickly change the message displayed in the sky.

The advertising satellite will be a so-called "cubsat" - a spacecraft approximately half a meter in size. It will be launched in 2022 with a Falcon 9 rocket as part of the Doge-1 mission, paid in Dogecoin cryptocurrency.

This is the cyberpunk we deserve. Открыть/Комментировать