Смиты

2021-05-05 20:01:00 Открыть/Комментировать

2021-05-05 20:01:00 Durex made an amazing commercial. The guys struggle with romantic ideas about sex and show the truth of life.

The moment with the girl who talks to the cat after masturbation is just awesome. One of the best examples of the new sincerity trend. Открыть/Комментировать

2021-05-05 15:54:44 ​​Tik Tok is cool. Tik Tok now helps small businesses.

The guys from Tik Tok continue to move in a very encouraging direction. They positioned TikTok as a platform friendly to small and medium-sized businesses.

1. They have launched and are promoting the hashtag #SupportSmallBusiness. A great opportunity to turn your company's CEO into a ticktocker.

2. Tik Tok also announced the launch of new advertising tools. The company has entered into a partnership with Nielsen and is going to introduce advanced geotargeting tools. This will help small local businesses accurately promote to their customers.

TikTok is really a great platform for promoting small businesses. So far, many do not understand its true capabilities, so the competition is relatively small. Perhaps you should hire a couple of professional ticktockers to join the company's team. Marketing in 2021 looks like this. Открыть/Комментировать

2021-05-04 20:35:00 ​​This news will make all Rastafarians fight corporations more actively.

A very funny trial is coming up. Mars, the company that owns the Skittles trademark, has sued online stores that sell cannabis candy with a similar name.

Mars is seeking $2 million in damages for each counterfeit brand of candy. They also require the destruction of all products.

After reading this news, every self-respecting Rastafarian should start scolding the damned capitalists who encroached on the sacred. But in general, the logic of the company is easy to understand.

1. This product is easily confused with ordinary sweets. Mars doesn't want headlines like "Kid Gets Hospital after Eating Marijuana Skittles"

2. Manufacturers of candy with hemp really stole the name and design. Guys, you should have changed at least one letter!

We continue to follow this story. Eat candy, listen to reggae! Открыть/Комментировать

2021-05-04 12:42:51 ​​Twitter has finally launched its ClubHouse counterpart. It is possible to create paid chats.

Twitter announced that it is opening its Spaces feature to all users with at least 600 followers. Spaces is an audio-only voice chat feature that lets a host stream voice chats with other Twitter users. Audience members can either listen in or become part of the conversation.

Twitter also announced the introduction of the “Ticketed Spaces " feature which lets Space hosts monetize their Spaces for a monetary fee. It is still in the testing phase, but will be available in a few months.

You’ll also be able to eventually set reminders for, and schedule time slots for future Spaces. Co-hosted Spaces, better live captioning, and better access to Spaces via a profile icon on a Twitterfeed are all coming to Spaces in the future.

Meanwhile, Club House has launched a beta test of the Android app. It looks like the race to dominate the voice content market is in full swing. Открыть/Комментировать

2021-05-03 12:01:43 ​​YouTube is about to steal a new comment feature from SoundCloud

YouTube has announced that it's currently testing a new feature that allows you to comment on a specific time in the video so anyone who's watching can see your comment to the relevant moment in the video.

Since it's just an experimental feature, for now, only a handful of people have access to the new version of the app. The timestamped comments can be turned on from the sort button found in the comment section under a video in the mobile YouTube app.

And when turned on, comments will pop up as the progression bar at the bottom of the video moves through the timestamps.

The exact same feature has been available on SoundCloud for probably a thousand years. I wonder how it will be implemented on YouTube.

It's really cool that YouTube has finally started working more actively to improve the comment function. They look very chaotic at the moment.



How I feel when I get into an argument in the comments on YouTube: Открыть/Комментировать

2021-05-02 20:01:00 ​​Deepfakes are an incredible tool for personalized marketing!

I think that the main advantage of deepfake technology in marketing is not even the ability to resurrect some dead actor and get him to advertise your ketchup.

The real revolution will happen when brands realize that deepfakes are an incredible tool for personalizing video ads. The hero of advertising will address you exactly the information that will encourage you to buy the product! From a single video, you can make several thousand, point-by-point covering a wide variety of audience segments. It will definitely be a new level of marketing.

Something remotely similar has already been done by the company Syntesia. It has developed a deepfake for David Beckham. The image of football player gained the ability to speak nine languages. Here we see the possibility of personalization by language.

But believe me, this is just the beginning. Soon, the characters in the commercials will know you better than your own wife.

Until the future has arrived, the whole world is watching tiktoks with deepfakes. By the way, my mother at first took even such videos for real: Открыть/Комментировать

2021-05-02 13:32:08 Very strange Lexus ad

Lexus has made a social ad against the use of a smartphone at the wheel. During a test drive of the Lexus NX, the car windows became opaque for 4.6 seconds. This is the average time a driver spends reading a single message on a smartphone.

According to the plot, the participants of the test drive were unaware of this and crashed into artificial obstacles, having lost the opportunity to see the road.

Of course, the concept seems to be very easy to understand. This is good. But to be honest, I don't like this project at all.

I would not like to be behind the wheel of a car, which suddenly loses visibility and it crashes into an obstacle. Moreover, in advertising, everything is presented as if they were random people. I don't really want to trust my life to a brand that can play such a trick on me.

Is this really a bad advertisement? Or am I just a nervous consumer?



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2021-05-01 19:45:00 ​​Promotional games are really amazing!

I think that brands greatly underestimate the possibilities of promotional games as a marketing tool.

The competition for user attention on the web is becoming more intense. Games allows you to build a contact with the consumer in a channel free of unnecessary spam.

By providing people a gaming experience, a brand has the ability to display messages throughout the entire process. Or he can go further and allow interaction with promoted product as a significant element of the game.

Using games brand can achieve a level of engagement that cannot be achieved with other methods.

Games allow you to avoid the “allergy” to marketing that has formed among consumers and successfully convey a message to them. Enjoyment of gameplay can help to create positive associations with a product or brand.

And here is just some stats:

1. Receiving a coupon or discount in the form of an in-game achievement is highly appreciated by users. A Gamify study found that people are 7 times more likely to use rewards earned in-game.

2. The spread of AdBlock is expected to reach 27% in 2021. Banner blindness will also increase. In these circumstances, marketing through games can be a real lifesaver.

3. 80% of smartphone users play games on their devices. Almost 50% of them do it on a daily basis, giving to the game experience 1–2 hours a day. Most gamers are people between 18 and 34 years old.

Just a random picture for capturing your attention. Well, it’s related to gamemarketing somehow: Открыть/Комментировать