Смиты

2021-07-01 14:54:19 I think VR meditation apps have a lot of potential. I tried this app on Oculus Quest and it was just an unforgettable experience.

The level of immersion that VR technology provides can be very therapeutic. Images in a VR environment have a profound effect on the body. After a five minute session in TRIPP, I felt very relaxed, and the reality seemed very vivid.



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2021-06-30 15:40:16 ​​Sprite turns scannable bottles into tickets for virtual hip-hop concerts

The guys at Coca-Cola have launched a cool modern activation to promote the Sprite brand. They put QR codes on the bottles of the drink, which are tickets to a virtual rap concert.

This is a great example of modern activation:

1. After the pandemic, virtual concerts are more relevant than ever.

2. Reading QR codes by users helps to collect a lot of user information. This is especially important because Google “kills” cookies.

3. Linking brand image with hip-hop culture is great for increasing sales and brand awareness. This trend has been working for many years and, it seems, is not going to go away yet. Открыть/Комментировать

2021-06-29 16:59:02 ​​B2B AR-Tool helps to drive sales

Check out this awesome B2B commerce project. The Threekit Visual Configurator f uses augmented reality (AR) to build and display products on the Salesforce platform.

The tool helps make the B2B sales process more interactive by letting businesses streamline the user experience through AR integration. Threekit Visual Configurator can project products into 3D space through a camera, allowing them to be tested in real-time environments. The 3D rendering of these products can include customizations like color and addons. It does not need an app to work.

I think a large number of similar projects await us in the near future. Over the next few years, advanced tools for online pre-purchase product testing will be a huge competitive advantage. Открыть/Комментировать

2021-06-28 20:08:44 ​​The beer brand will drop shipments of beer directly from the helicopter

Just amazing activation, I would love to take part. The guys at Anheuser-Busch have launched a competition in which consumers can win information about where a shipment of Busch Light Apple beer will be dropped.

This marketing mechanic touches some very thin strings in my soul on these hot summer days ... Открыть/Комментировать

2021-06-26 10:13:00 ​​Cool lens in Snapchat turns your surroundings into a matrix

The developer has used LIDAR in the iPhone 12Pro. On devices without lidar, this beauty can also be seen - but it only works with the floor.

I am sure that in the coming years LIDAR will appear in more devices and such activations will become very popular. Открыть/Комментировать

2021-06-25 17:40:42 ​​Telegram added group video calls and screen broadcast in voice chats

Voice chat in any group can now be turned into a video conference. To do this, any of the participants must turn on the video mode by clicking on the camera icon. Any broadcast can be expanded to full screen by clicking on it. You can also pin video from one of the chat partners so that the camera does not switch to new participants when they enter the chat.

The video conferencing mode is still available to the first 30 participants who connect to the chat. But Telegram promises to increase this limit in the near future.

Also, now you can broadcast not only the video from the rear or front camera of the device, but also the image from the screen - or use both in parallel.

There are also other updates: new animations, animated backgrounds, new menus for bots, new animated emojis.

For owners of telegram channels, this is an amazing opportunity to strengthen interaction with the audience. For example, now the owners of expert channels will be able to conduct online lectures on their topics. Открыть/Комментировать

2021-06-25 16:22:50 ​​Facebook has patented an AR cap

The headpiece is combined with augmented reality technology. The new development will reduce the load on the face, as well as save users from overheating

The headwear will be presented in several categories - baseball cap or cowboy hat, inside which an AR-screen will be built. Glasses with augmented reality technology can be “hidden” inside the headdress at any time.

Combining the screen with the headgear will make the device more comfortable to wear. It also becomes possible to position the screen further from your face, which will help to avoid heating. This design also allows cameras to be installed for eye, face and body tracking.

It is still difficult for me to imagine people who will wear this. But the world and people's perceptions are changing rapidly. Perhaps, in a few years, such AR-cyborgs will surround us everywhere. Открыть/Комментировать

2021-06-24 15:31:52 ​​UK to ban junk food advertisements online and on television during daytime

It will not be possible to advertise too fatty and sweet food in the online environment. At the same time, the manufacturer's brand itself can be advertised. The ban applies to the purchase of advertising in search engines, paid promotion on social networks and other forms of buying advertising.

Brands are allowed to maintain accounts on social networks without promoting products for a fee. On television, commercials promoting fatty and sweet foods are only allowed at night.

The Prime Minister explains his decision with concern for the health of citizens. In his opinion, obesity is one of the important causes of increased mortality from coronavirus.

The ban is expected to come into force in 2023. The UK advertising industry is expected to lose over $ 280 million a year.

I'm sure this is a new global trend. Most governments have already introduced tough measures on alcohol and cigarettes. Now junk food is next in line. You can slowly start selling Coca-Cola shares if you have them ... Открыть/Комментировать

2021-06-23 16:13:06 ​​Rock is not dead while Fortnite rocks

In many countries, restrictions on public events due to the coronavirus are still very serious. And the Fortnite developers continue to take advantage of this situation to advance their gaming world.

The guys are very serious and creative in their approach to business. This time Fortnite recreated the O2 London Arena in its virtual world ahead of the Easy Life in-game rock concert. The concert will be the culmination of a week's worth of festivities that include exploration of the venue as well as numerous new challenges and minigames.

The Easy Life virtual concert will consist of a set of six songs from the band's debut album with each song accompanied by its own immersive virtual environment.

The Easy Life concert will take place within the Fortnite Creative mode within which the recreated O2 London Arena was constructed. The performance will be the first to ever take place in the game mode. The Easy Life concert is set for June 24 at 3:30 PM ET. Открыть/Комментировать

2021-06-22 14:28:18 ​​TikTok added links to mini-apps and services

The social network repeated the Snapchat function launched a year ago
The new feature is called "Jumps". Video authors can attach links to mini-apps to their posts. Viewers can click on them to learn the material in a more convenient format or use the functions of third-party applications.

There is already support for Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse, and Tabelog. Other resources such as BuzzFeed, Jumprope, IRL, and Watcha will also appear on the platform in the coming weeks. Открыть/Комментировать