Смиты

2021-05-23 13:52:43 ​​TikTok's success made Instagram pay bloggers

It looks like TikTok has caused a huge budget war in 2021. Now all social networks compete with each other for the attention of the creators of short videos and are ready to pay them money.

As we remember, initially Snapchat started paying the authors of short videos, YouTube recently joined this, promised to pay the creators of Shorts. And now Instagram is joining the race, testing cash bonuses for content creators for Reels.

It seems that the profession of short videos creator promises to be insanely profitable and in demand! Открыть/Комментировать

2021-05-22 12:47:43 Apple has exposed marketers as stalkers in a new ad

Apple has released an ad touting a new IOS feature that allows you to prevent apps from tracking your data. Yes, it seems that these are really hard times for advertisers.

Apple portrays entrepreneurs and marketers as disgusting stalkers. And the company positions itself as a defender of privacy.

Of course, the company is tactfully silent about the fact that it itself collects a huge amount of user data.

What do you think of all this? Открыть/Комментировать

2021-05-20 12:56:36 Probably the funniest ad I've seen in recent days. The only drawback of the Norway-Denmark Fjord Line ferry is that it is too fast.

The famous scene from "Titanic" at this speed would look like this:

A great example of a simple but incredibly memorable idea. Открыть/Комментировать

2021-05-19 14:42:14 Burger King continues to make cool activations. The guys really know how to do high-quality marketing. The brand has released an ad campaign exposing the conspiracy theories surrounding Whopper cooking.

The conspiracy theories in the videos look funny and quite realistic. An excellent reflection of the conspiracy culture of the modern Internet.

The campaign slogan is also cool — " It's not a secret. It's just fire»,

In addition to the videos, they developed an augmented reality mask for Instagram. A link to it is posted on street billboards. A stream of smoke will appear on the user's screen, leading to the nearest BK restaurant. Открыть/Комментировать

2021-05-17 12:58:53 ​​After the pandemic, we are living in the AR era!

Many people still believe that AR technologies are toys. But during the pandemic, the situation has changed completely!

While people were at home, AR technology was the only possible way, for example, to try on clothes before buying.

And now attention! Snap and Deloitte statistics:

1. Brands using AR in advertising have 94% (!!!) higher conversion rates

2. 41% of consumers give preference to a product in the promotion of which AR is used.

This is very impressive! Открыть/Комментировать

2021-05-16 14:37:21 ​​5G technology is pushing marketing towards games and AR

I came across an interesting study by Ericsson ConsumerLab. The guys researched the behavior of users of the 5G network.

Well, first of all, the obvious: people stop connecting to Wi-Fi networks and continue to use mobile Internet even indoors.

But what is much more interesting is that their media consumption is also changing. Users of 5G networks play online games much more and use AR technologies more actively.

Soon people will massively switch to high-speed mobile Internet of the new generation en masse, so it is definitely worth paying attention to how their behavior is changing.

You should pay attention to games and AR - this is the future of marketing. Открыть/Комментировать

2021-05-14 14:15:20 40,000 sheep in the pasture? A great place for your advertising!

A bright creative is an unexpected creative. The guys from the agency DDB Worldwide placed a billboard in a pasture among many sheep.

A cool example of a simple but working idea that helps promote an agency. Is this unexpected? Unexpected! Does it work? Well, you're reading this article.

Apparently, they will install more billboards as part of this campaign. I wonder where the next ones will be and whether it will be possible to surpass the media effect of the first one. Открыть/Комментировать

2021-05-12 10:13:00 ​​State attorneys general pressure Facebook to abandon plans for children’s Instagram

In short, American prosecutors are trying to force Facebook to abandon plans to develop an analogue of Instagram for children under 13. 44 attorneys general of various states signed the open letter. This is an excellent demonstration of the significant legal risks such projects pose.

But Facebook is not abandoning its plans. And he does the right thing, otherwise they risk losing the alpha generation altogether.

Nowadays Facebook for young people seems to be a clumsy monster that only old people use. Even Instagram is no longer so interesting for young people.

Children are pouring into TikTok and Snapchat en masse. And Facebook is well aware that this situation threatens their future. Therefore, they will fight for the children's audience with all their might, despite all the legal pressure.

Otherwise, they will repeat the fate of mammoths and will die out when these children become adults. Открыть/Комментировать

2021-05-11 20:01:00 ​​The era of VR is coming

The next PlayStation VR will be 4K and include eye-tracking. It looks like it's gonna be a great mass-market gadget.

I am absolutely confident that the spread of VR in the coming years will change the world no less than it was changed by the advent of smartphones.

Five years ago, I tried a VR headset at a tech show. And it sucked. But recently we bought an Oculus quest 2 for our office. And I was absolutely delighted.

I can't even remember what other technology shocked me so much. In a few years, when VR becomes a part of our lives, it will change not only content consumption. It will change our entire society and even our consciousness.

I think this is the most important area right now for you to be a trailblazer. It will definitely pay off. Открыть/Комментировать

2021-05-11 16:01:04 ​​Facebook is testing a cool feature. He says, "Well, at least read what you share!»

This is actually a very smart move. People often just share the headline without wasting time reading the article. This encourages creepy, misleading clickbait. The feature will be tested among 6% of Android Facebook users worldwide. I hope Zuckerberg decides to implement it for everyone.

A similar thing was done on Twitter last year. So far, it only works in English.

Guys, seriously. Let's at least read what we share! Открыть/Комментировать