​​5G technology is pushing marketing towards games and AR I c | Смиты

​​5G technology is pushing marketing towards games and AR

I came across an interesting study by Ericsson ConsumerLab. The guys researched the behavior of users of the 5G network.

Well, first of all, the obvious: people stop connecting to Wi-Fi networks and continue to use mobile Internet even indoors.

But what is much more interesting is that their media consumption is also changing. Users of 5G networks play online games much more and use AR technologies more actively.

Soon people will massively switch to high-speed mobile Internet of the new generation en masse, so it is definitely worth paying attention to how their behavior is changing.

You should pay attention to games and AR - this is the future of marketing.