40,000 sheep in the pasture? A great place for your advertisin | Смиты

40,000 sheep in the pasture? A great place for your advertising!

A bright creative is an unexpected creative. The guys from the agency DDB Worldwide placed a billboard in a pasture among many sheep.

A cool example of a simple but working idea that helps promote an agency. Is this unexpected? Unexpected! Does it work? Well, you're reading this article.

Apparently, they will install more billboards as part of this campaign. I wonder where the next ones will be and whether it will be possible to surpass the media effect of the first one.