Смиты

2021-06-07 13:09:00 ​​Facebook's excellent research on the arrival of the AR / VR era

Facebook has released a new report on the future of AR and VR for marketers. According to the study, 75% of business owners intend to use AR and VR technologies in the next two years, while global technology spending will grow 6 times.

Since it is AR and VR technologies that can offer immersive solutions that close the gap between online and offline purchases, more and more customers are looking for exactly such tools - as a key way to accelerate the process of exploring a product and establishing contact with brands.

For example, 78% of consumers believe that AR and VR are a pretty entertaining way to interact with brands, and 86% strongly welcome the efforts of brands to introduce technology.

Right now on Facebook, every fifth employee is working on the development of AR and VR projects. And this is 10,000 people. Открыть/Комментировать

2021-06-06 12:16:59 One of the best simple ideas for AR Masks on Instagram

The AR lenses are the latest part of the airline's 3-Minute Escapes campaign. An AR doorway takes the user to a beach cove. The AR campaign transports users to destinations around EuropeCourtesy VCCP.

I remember an old Soviet movie where the characters had a door leading to the sea. It's almost the same here, only virtually. Dreams come true. Открыть/Комментировать

2021-06-05 13:06:20 ​​The NFT market has collapsed by 90 percent. Which is to be expected.

In general, I'm surprised that all this unhealthy hype around NFT went on for so long. It was a clear bubble, built on the idea of ​​making money out of nothing. Usually, these bubbles do not last long.

Take a look at the Protos study. Last week, NFT sales totaled just $19 million. This is almost 90% less than in May.

The number of active NFT wallets yesterday also fell from more than 12,000 at the daily peak of each NFT category to 3,900 (almost 70%).

All in all, goodbye, NFT era. We are waiting for the next nonsense, on which it will be possible to make money out of nothing. People love it. Открыть/Комментировать

2021-06-04 16:12:39 I was very inspired by the example of Pizza Hut. Their AR-game about pacman on pizza boxes is an amazing example of really competent activation. Открыть/Комментировать

2021-06-02 14:19:54 ​​Marketing needs to change. Otherwise, everyone will lose.

I came across a very sad study by the Meaningful Brands Report. It shows that brand credibility is lower than ever before. Consumers believe that only 47% of brands are trustworthy.

71% of people don't believe in brands' ability to keep their promises. People want more useful content from brands.Most people rate the current content as meaningless.

What ways out of this situation do I see?

1. Brands must move away from direct selling. First, you need to build a deep, trusting relationship with your audience. Build your own communities, rely on User Generated Content.

2. Apply interactive marketing. From a salesperson, you must turn into an animator who entertains, informs, plays with consumers. Only a well-built two-way communication with game elements will help you turn into a friend for the consumer.

3. Become more active in content marketing without focusing on direct sales. Broadcast meaningful values ​​more actively, without trying to sell the goods here and now. This will pay off in the long run.

4. Tell us in detail about all the internal processes of the company. Maximum openness is your best friend. Don't be afraid to admit your mistakes. People love honesty. Открыть/Комментировать

2021-06-01 14:30:02 ​​It seems that it is too early to bury cookies yet

Nature abhors a vacuum. Google recently announced that it is going to cancel cookies. And Amazon is already promising to release its own alternative. The release dates and functionality of the service from Amazon are still unknown. But one thing is clear — the industry is not yet ready to stop tracking users. And for us marketers, this is good news. Открыть/Комментировать

2021-05-31 13:26:33 I came across a great horror movie-style commercial. The social video was shot by the British telecommunications company BT.

In the video, you will notice a ghost that scares people. He represents hate on the Internet and is terrifying through posts and comments.

At the end of the video, you are invited to join the Hope United team. Football players will give advice on how to protect yourself from bullying on the Internet. After all, it is the players who face it constantly (especially if they lose, of course).

In general, this is a great example of what modern advertising should be. I give the idea ten points out of ten. Открыть/Комментировать

2021-05-29 16:14:33 Virtual influencers will revolutionize marketing

Check out what the guys at Soul Machines are doing. They create incredible virtual influencers and bring them to brands. Virtual influencer can be very easily customized to suit brand needs.

Virtual avatars are able to respond to users in real time and conduct full-fledged dialogues, interact with content and offer options to choose from.

Can you imagine what this could lead to when combined with personalized user data? Virtual influencers personalized for a specific person, taking into account what appearance he likes, taking into account his character traits when communicating.

Brave new world! Открыть/Комментировать

2021-05-27 16:16:44 Are chicken sandwiches sexy?

The guys from Carl's Jr. are just great. They sell their chicken sandwiches using the Only fans sex video platform. The brand posts videos with sexy fondling of sandwich buns, sexy dripping of syrup, and all that sort of stuff.

It's very funny to watch. Sex is a gold mine for the marketer. Well-presented sexuality always works, it is a universal code.

I think the Only Fans platform has a huge future in marketing. I wonder which brand will come to it next? As Sigmund Freud said, " Everything is sex."" Открыть/Комментировать

2021-05-26 18:03:27 ​​The trend for voice content continues to evolve

The large Russian social network VK.com (the Russian analogue of Facebook) has integrated the voice assistant Marusya into its service. Now, using voice commands, you can switch songs, find a user, call someone from your friends.

I think that similar features should appear on other social networks in the near future. Optimization for voice queries is a common trend on the Internet in 2021. So far, only SEO specialists have been doing this, but soon it seems that the SMM departments will have to get involved in this.

So right now it is worth considering, at least, whether the names of your communities and brands are easy to pronounce. Открыть/Комментировать