​​Facebook's excellent research on the arrival of the AR / VR | Смиты

​​Facebook's excellent research on the arrival of the AR / VR era

Facebook has released a new report on the future of AR and VR for marketers. According to the study, 75% of business owners intend to use AR and VR technologies in the next two years, while global technology spending will grow 6 times.

Since it is AR and VR technologies that can offer immersive solutions that close the gap between online and offline purchases, more and more customers are looking for exactly such tools - as a key way to accelerate the process of exploring a product and establishing contact with brands.

For example, 78% of consumers believe that AR and VR are a pretty entertaining way to interact with brands, and 86% strongly welcome the efforts of brands to introduce technology.

Right now on Facebook, every fifth employee is working on the development of AR and VR projects. And this is 10,000 people.