I came across a great horror movie-style commercial. The social video was shot by the British telecommunications company
BT.
In the video, you will notice a ghost that scares people. He represents
hate on the Internet and is terrifying through posts and comments.
At the end of the video, you are invited to join the
Hope United team. Football players will give advice on how to protect yourself from bullying on the Internet. After all, it is the players who face it constantly (especially if they lose, of course).
In general, this is a
great example of what modern advertising should be. I give the idea
ten points out of ten.
