Смиты

2021-05-10 20:01:00 ​​The guys from Surfshark did a great statistical study. They found out in which countries people most hate advertising on the Internet. They analyzed the number of requests from online ad blockers.

As a result, advertising is most hated in Europe. But in Nigeria, almost no one blocks it. For now… Открыть/Комментировать

2021-05-10 14:04:11 ​​Wow such moon!

I have always been amazed at Elon Musk's PR talent. Sometimes it seemed to me that this was already the ceiling, it couldn't be cooler. But Elon went to a whole new level!

Now Space X is promising to send a satellite to the moon, the flight of which will be paid for with Dogecoin. They promise to make the flight next year.

The value of the currency is already skyrocketing. Over the past six months, the growth amounted to 26,000% (!!!). This is how you can make money out of nothing on pure PR. And it's also interesting for everyone to watch.

And yes, the rocket will actually fly to the moon! I wonder if Doge will be painted on it? Открыть/Комментировать

2021-05-09 20:01:00 Snapchat сhief business officer speaks about AR technology:

"Getting it right now is as important as typing the right URL in 1999 and the right social handles in 2010," she said. “We all know how fleeting the moment is to assert ourselves as an early mover, and that moment has come for AR.”

Very inspiring article. I completely agree with her:

https://www.adweek.com/brand-marketing/snaps-chief-business-officer-discusses-why-ar-is-the-future-of-marketing/ Открыть/Комментировать

2021-05-09 15:03:11 ​​A very wise example of game marketing

In July, Snapchat launched its first collection of "Minis," which are mini apps from other companies that live within Snapchat itself. On Thursday, it's adding the first financial education-focused Mini to its portfolio: a trading game called StockStars.

Made by trading and education platform Invstr, StockStars gives users $ 1 million in fake money to play around with. They invest it in a virtual portfolio that reflects the real-life conditions of the market.

The core of Snapchat's audience is teenagers. I think it is a very wise move to get them interested in investing through the game in their favorite application.

When you collect several virtual millions in a game like this, you want to do the same thing, but with real money. In the case of teenagers, this is, of course, a little dangerous. But I think the guys at Invstr have laid themselves a great foundation for the future. Открыть/Комментировать

2021-05-08 20:01:00 ​​I just found out that Clubhouse is going to pay the authors of selected audio shows $5,000. It seems that this is a necessary measure to stimulate the creation of high-quality content on your site.

When all your functionality has already been copied by competitors, and you have not even managed to release an application for Android yet, an abundance of high-quality, exclusive content is probably the only thing that can help the Clubhouse stay afloat. Открыть/Комментировать

2021-05-08 13:35:04 Why Nike is great and understands everything about interactive marketing

Nike is about to launch a great promotional campaign. The guys perfectly feel the importance of interactive marketing in modern conditions.

1. Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes - and one Grammy winner - trying something new and failing majorly. A simple, wise and understandable concept for everyone.

2. Nike will be introducing full-body Snapchat augmented reality lenses. First up are custom lenses for yoga and dancing, which will retain user scores utilizing the platform's Persistent Storage functionality. Surfing and boxing lenses will be available in subsequent weeks, with others to come.

3. Well, of course, it will not do without Tiktok! Nike is setting up an ongoing series of “episodic journeys” starring yet-unannounced TikTok creators, all of whom will echo the message of the “Play New” spot and attempt something outside of their comfort zones (and presumably fail at it).

I think this is a great example of a modern promotional campaign, Brands should follow the example of Nike and actively use AR masks for social networks. In 2021, this is one of the best ways to complement your promotional campaign and increase engagement.



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2021-05-07 20:01:00 One of the best commercials I've seen in the last week. The quarantine is over — now you need to keep your breath fresh again.



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2021-05-07 15:18:03 ​​You can now donate to bloggers on Twitter

Social networks are starting to develop platforms for donations one by one. Now Twitter has joined the trends. The social network has a feature called Tip Jar.

So far, you can only send donations to English-speaking users of the iOS and Android operating systems. A limited number of "authors, journalists, experts and non-profit organizations" will be able to accept the money. But in the future, the ability to collect donations will be expanded to more users.

Well, first Instagram announced the possibility of creating author's stores, now Twitter offers to collect donations. It seems that in 2021, the blogger profession promises to become more profitable and attractive than ever before. Открыть/Комментировать

2021-05-06 20:01:00 And the title of most creative toilet paper manufacturer goes to Charmin.

I've been laughing for about 10 minutes already. The guys from Charmin are unrealistically cool. I’m even a little jealous.

They solved the main problem of our time. What if you have a very important working video call, and you suddenly felt the urge to give a shit?

The answer is a deepfake called BRB Bot. Replace yourself with a virtual model and calmly do your business.

It seems to me that many employees, especially in the public sector, can completely replace themselves with this bot. Moreover, the bot even knows how to portray reactions.

Sumptuously!



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2021-05-06 15:19:24 ​​Chef, can you tell me which of your gourmet snacks goes well with my Pepsi Light?

Pepsi marketers know how to look ahead. The company launched a “virtual restaurant” Pep's Place, which allows food to be matched to the brand's drinks.

Pepsi has collaborated with food delivery services DoorDash and GrubHub. The mechanics are very simple - you choose which drink you want to drink. And the service offers dishes that fit it.

It seems to me that this is a very simple but competent step.

1. Food delivery services after the pandemic have become very relevant and it seems to be for a long time. Brands should pay attention to this.

2. Such mechanics allows you to demonstrate to the consumer your entire assortment. Works great for raising awareness.

3. Finally, it works to strengthen the consumption culture in the long term. When you think that some types of soda are suitable for one food, and others for another, this is already something like a culture of wine consumption. Открыть/Комментировать