​​A very wise example of game marketing In July, Snapchat lau | Смиты

​​A very wise example of game marketing

In July, Snapchat launched its first collection of "Minis," which are mini apps from other companies that live within Snapchat itself. On Thursday, it's adding the first financial education-focused Mini to its portfolio: a trading game called StockStars.

Made by trading and education platform Invstr, StockStars gives users $ 1 million in fake money to play around with. They invest it in a virtual portfolio that reflects the real-life conditions of the market.

The core of Snapchat's audience is teenagers. I think it is a very wise move to get them interested in investing through the game in their favorite application.

When you collect several virtual millions in a game like this, you want to do the same thing, but with real money. In the case of teenagers, this is, of course, a little dangerous. But I think the guys at Invstr have laid themselves a great foundation for the future.