Why Nike is great and understands everything about interactive | Смиты

Why Nike is great and understands everything about interactive marketing

Nike is about to launch a great promotional campaign. The guys perfectly feel the importance of interactive marketing in modern conditions.

1. Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes - and one Grammy winner - trying something new and failing majorly. A simple, wise and understandable concept for everyone.

2. Nike will be introducing full-body Snapchat augmented reality lenses. First up are custom lenses for yoga and dancing, which will retain user scores utilizing the platform's Persistent Storage functionality. Surfing and boxing lenses will be available in subsequent weeks, with others to come.

3. Well, of course, it will not do without Tiktok! Nike is setting up an ongoing series of “episodic journeys” starring yet-unannounced TikTok creators, all of whom will echo the message of the “Play New” spot and attempt something outside of their comfort zones (and presumably fail at it).

I think this is a great example of a modern promotional campaign, Brands should follow the example of Nike and actively use AR masks for social networks. In 2021, this is one of the best ways to complement your promotional campaign and increase engagement.