​​Chef, can you tell me which of your gourmet snacks goes well | Смиты

​​Chef, can you tell me which of your gourmet snacks goes well with my Pepsi Light?

Pepsi marketers know how to look ahead. The company launched a “virtual restaurant” Pep's Place, which allows food to be matched to the brand's drinks.

Pepsi has collaborated with food delivery services DoorDash and GrubHub. The mechanics are very simple - you choose which drink you want to drink. And the service offers dishes that fit it.

It seems to me that this is a very simple but competent step.

1. Food delivery services after the pandemic have become very relevant and it seems to be for a long time. Brands should pay attention to this.

2. Such mechanics allows you to demonstrate to the consumer your entire assortment. Works great for raising awareness.

3. Finally, it works to strengthen the consumption culture in the long term. When you think that some types of soda are suitable for one food, and others for another, this is already something like a culture of wine consumption.