Смиты

2021-04-26 19:30:00 ​​Zara collaborated with Barbie and got a lot of hate.

I've always thought that charity activations are probably the most powerful way to build a good brand image. My agency regularly does these activations because it works great.

But it turns out that even doing charity work, you can catch a wave of hate. It is enough just not to take into account the current trends.

What is the essence of the story? Zara together with Barbie have released a limited line of clothes and dolls. All the proceeds are donated to charity. Well, what could be wrong here?

The guys picked the wrong models. They used unrealistic girls who looked like dolls. In our era of body positivity, this is akin to a crime.

If you examine the comments, many users liked the dolls. But it is unlikely that the brand wanted to face aggressive criticism, which (as is usually the case) attracts much more attention to itself,

So guys, do you all get it? You need to be more body positive! Открыть/Комментировать

2021-04-26 14:33:40 ​​I was inspired by this simple case. The French guys from MaisonCléo have made the honestest checks. They simply wrote down all the financial indicators on the check - the cost of goods, marketing costs, even their own margin (!). That's real business exhibitionism!

Not every brand will dare to do this. But users like it — the post about this activation received a lot of likes and positive comments.

For me, this is another confirmation that modern marketing is about honesty and maximum openness. Открыть/Комментировать

2021-04-25 16:19:04 Facebook targeting will get worse due to Apple’s rules

In general, you probably remember the history of the confrontation between Apple and Facebook. Apple is promoting the security of user data and soon all applications will ask for permission to collect it. And people, of course, will not give it.

Facebook has no choice but to worsen its targeting campaigns for iOS apps. Now you will not be able to launch targeting to a specific audience or select the “Reach and Frequency” purchasing type. In addition, advertisers will have to create separate ad campaigns to reach users on iOS 14.5 and later.

In general, that’s all really sad. Facebook, of course, promises to create new approaches to provide targeting while collecting less user data. But when all this is going to happen and how it will work - hell knows. Открыть/Комментировать

2021-04-25 14:30:01 ​​Telegram is trying to keep up with the other guys and will soon roll out the opportunity to sell goods and services in the messenger not only with the help of bots, but also in channels and groups.


You can already check how it works in the test store - @TestStore

You will be able to save your bank card details, and you will be able to pay tips. They promise to roll out the whole thing in the next update.

So, guys, it's time to create your own channels. Now you can earn money not only on advertising. Открыть/Комментировать

2021-04-25 12:06:55 ​​AR technologies these days do not surprise anyone - masks and effects have long been included in our online life on social networks. At the same time, in real life, AR is not yet so used. Amazon decided to change this and made a cool case with AR. The company created the first beauty salon where you can try on a hairstyle or hair color before cutting or dyeing your hair.

Each seat has an iPad attached to it. On it you will see your new hairstyle. A large assortment of products is also sold inside the salon. You can point your smartphone at each of them and read all the information through the QR code.

In general, I applaud Amazon, they are great. They found the right niche, connected online with offline, gave real user value, and hyped a little. Belissimo. Открыть/Комментировать

2021-04-24 19:04:40 ​​Twitter is officially launching the Professional Profiles feature for brands.

It will be possible to display the address and contacts of your company directly in your profile.

So far, the function is only available to a select few, but they promise to roll out for everyone in the coming months.

It looks like Twitter has finally gotten to the point that social networks are now about online shopping. Let's see what comes out of all this.


The whole thing now looks like this: Открыть/Комментировать

2021-04-24 18:00:03 Channel name was changed to «Global Marketing» Открыть/Комментировать

2021-04-24 17:55:39 Привет, креативные дегустаторы. Пришло время вам узнать об одной значительной реформе.

Больше двух лет мы провели тут с вами, следя за российским рынком диджитал маркетинга и исследуя кейсы. Крутое было время, но всему приходит конец.

С сегодняшнего дня название и концепция нашего канала меняются. Теперь мы будем писать про глобальный маркетинг, освещать зарубежные кейсы и мировые новости индустрии. А ещё сменится язык — теперь всё будет по-английски.

Так что, теперь у вас есть возможность наконец-то подтянуть этот самый language и быть в курсе мировой повестки, не замыкаясь в узкой российской информационной тусовочке.

Если интересно — stay tuned! Открыть/Комментировать

2021-02-02 15:13:16 У бывшего пиар-директора SMIT Studio Яна Шпичинецкого вчера был запуск на телеканале «Суббота».

«Суббота!» — развлекательная ТВ-платформа для «ярких и активных девушек и их мужчин». В него заложена идея расслабленности, легкости, отдыха и удовольствия.

Беспросветные реалити о бытовых ужасах русской женщины, о трагедии свалившейся на нее семьи, о рано ушедшей молодости и «я отдала тебе лучшие годы». Ничего этого не будет на «Субботе!».

На этой неделе в Instagram «Субботы» появилось несколько смелых и ярких креативов с лицами канала. Мы залипли и вам советуем!

Надеемся, Ян будет рассказывать об уникальном опыте участия в запуске нового телеканала в своём telegram-канале @kanavka Подписывайтесь и следите за новостями.

https://www.instagram.com/p/CKtJgP-qynJ/?igshid=x2jvch5yf06b

Как вам креативы?) Открыть/Комментировать