​​I was inspired by this simple case. The French guys from Mai | Смиты

​​I was inspired by this simple case. The French guys from MaisonCléo have made the honestest checks. They simply wrote down all the financial indicators on the check - the cost of goods, marketing costs, even their own margin (!). That's real business exhibitionism!

Not every brand will dare to do this. But users like it — the post about this activation received a lot of likes and positive comments.

For me, this is another confirmation that modern marketing is about honesty and maximum openness.