Facebook targeting will get worse due to Apple’s rules In gen | Смиты

Facebook targeting will get worse due to Apple’s rules

In general, you probably remember the history of the confrontation between Apple and Facebook. Apple is promoting the security of user data and soon all applications will ask for permission to collect it. And people, of course, will not give it.

Facebook has no choice but to worsen its targeting campaigns for iOS apps. Now you will not be able to launch targeting to a specific audience or select the “Reach and Frequency” purchasing type. In addition, advertisers will have to create separate ad campaigns to reach users on iOS 14.5 and later.

In general, that’s all really sad. Facebook, of course, promises to create new approaches to provide targeting while collecting less user data. But when all this is going to happen and how it will work - hell knows.