​​Sprite turns scannable bottles into tickets for virtual hip- | Смиты

​​Sprite turns scannable bottles into tickets for virtual hip-hop concerts

The guys at Coca-Cola have launched a cool modern activation to promote the Sprite brand. They put QR codes on the bottles of the drink, which are tickets to a virtual rap concert.

This is a great example of modern activation:

1. After the pandemic, virtual concerts are more relevant than ever.

2. Reading QR codes by users helps to collect a lot of user information. This is especially important because Google “kills” cookies.

3. Linking brand image with hip-hop culture is great for increasing sales and brand awareness. This trend has been working for many years and, it seems, is not going to go away yet.