​​Deepfakes are an incredible tool for personalized marketing! | Смиты

​​Deepfakes are an incredible tool for personalized marketing!

I think that the main advantage of deepfake technology in marketing is not even the ability to resurrect some dead actor and get him to advertise your ketchup.

The real revolution will happen when brands realize that deepfakes are an incredible tool for personalizing video ads. The hero of advertising will address you exactly the information that will encourage you to buy the product! From a single video, you can make several thousand, point-by-point covering a wide variety of audience segments. It will definitely be a new level of marketing.

Something remotely similar has already been done by the company Syntesia. It has developed a deepfake for David Beckham. The image of football player gained the ability to speak nine languages. Here we see the possibility of personalization by language.

But believe me, this is just the beginning. Soon, the characters in the commercials will know you better than your own wife.

Until the future has arrived, the whole world is watching tiktoks with deepfakes. By the way, my mother at first took even such videos for real: