​​BILLBOARD YOU CAN DIVE IN A very cool case made by Adidas i | Смиты

​​BILLBOARD YOU CAN DIVE IN

A very cool case made by Adidas in Dubai. The guys created the world's first swimming billboard.

It is a huge pool, five meters high and three meters deep, in the form of a billboard. It is set on one of the most popular public beaches in Dubai.

The activity was created following a YouGov survey commissioned by Adidas in 2021. Thus, only 12% of women in the United Arab Emirates feel comfortable in a swimsuit on a public beach or pool. The brand's initiative is also intended to leverage Adidas' global effort to make swimming an enjoyable sport for all.