​​Kellogg Co.'s New Cereal Packaging Will Support Blind Consum | Смиты

​​Kellogg Co.'s New Cereal Packaging Will Support Blind Consumers

In a move toward greater accessibility for all, Kellogg Co. announced that the brand would add blind-friendly technology to its cereal packaging in the UK. The new packaging will support blind and partially sighted consumers by offering them easy access to information about the cereal.

The packaging was developed in collaboration with NaviLens. It uses high-contrast squares and a black background to allow smartphone cameras to easily connect to this key information through the free NaviLens app. Within the app, the information can be played aloud to the consumer.

In terms of technology, there is nothing outstanding here - in fact, just a slightly modified QR code technology. But this case demonstrates the current trend. Leveraging online and offline connectivity to meet the specific needs of consumers is a great way to stand out from the competition and build a positive image with minimal investment.