​​Only 25% of iPhone users allow tracking Currently, 75% of i | Смиты

​​Only 25% of iPhone users allow tracking

Currently, 75% of iOS users have already updated to the latest version. And only 25% of them allow apps to track their behavior.

At the moment, the situation looks complicated. Facebook revenues are plummeting. The ability for advertisers to receive customer sales data has deteriorated dramatically. Thus, there is no way to accurately measure coverage effectiveness.

Small businesses, which traditionally rely on targeted advertising, have suffered the most, of course. But I don't think there is a serious cause for panic.

The current situation in the advertising market is temporary. In fact, there are other ways to ensure accurate targeting by bypassing custom bans. Facebook already says it is working on new ways to deliver ads based on data from users' devices.