The incredible heights of interactive marketing in the potato | Смиты

The incredible heights of interactive marketing in the potato world

Arby made a web application that defines the types of fries. The activation is timed to coincide with the National French Fries Day (July 13). The camera-powered feature, titled "Field Guide to Fries," lets users snap a photo of their snack to determine its variety and faux scientific classification - curly (curlius frysius), crinkle (crinklus potaticus) or common fry.

Users are then offered 50% off a sandwich after registering for Arby's emails.