​​Appearance in a virtual environment for buzzers is more impo | Смиты

​​Appearance in a virtual environment for buzzers is more important than real appearance.

For the younger generation, online is becoming more important than the real world. 62% of millennials and 60% of Gen Zers believe online appearance is more important than actual appearance.

From this, I conclude that in the near future interactive marketing activations will be incredibly relevant, allowing you to customize the image of a person on the Internet and add advanced opportunities for transmitting emotions.

The giants of the market already understand this. Apple is actively developing Memoji, Facebook is working on VR-avatars for Oculus. But this is such an all-encompassing trend that I am sure there will be room for your brand in the new reality.