Смиты

2021-05-01 13:31:02 Soon, even homeless people will accept bank cards. Trust me.

More and more people do not carry cash with them, paying by card everywhere. And this is a big problem for super small businesses. For example, for a grandmother selling berries near the road. And we all love these grandmothers.

Mastercard has done a cool activation in Romania. The company launched the Roadside Market program and provided its own bank terminals to farmers trading along the roads on special terms.

Why do I think this is a great activation?

1. This is a real help for sellers who are losing revenue due to lack of cash in people. So there is clearly a social component here.

2. This is the coverage of an unobvious market segment that competitors have not even thought about.

3. This is another step towards universal digitalization. When even a roadside grandmother accepts cards, the motivation to hold cash becomes less and less.

Immediately after the launch, 300 farmers joined the program. I really hope that such programs will expand to other countries.

I wonder how VISA will respond to this? Something like this? Открыть/Комментировать

2021-04-30 17:05:46 ​​About Volkswagen's April Fools' failure

I think you've heard of Volkswagen’s April Fools' joke. The guys decided to announce that they have a new name "Voltsvagen", which symbolizes the specialization in the production of electric vehicles.

At first glance, the idea seems fun. It reflects the general trend towards ecology and so on.

But the consequences are sad.

1. Volkswagen has a conflict with leading American TV channels.

2. The US Securities and Exchange Commission (SEC) has started an investigation. They think the PR campaign may have influenced the automaker's share price.

Pretty much troubles after 1 little joke.

In general, the idea was nice. For a small startup or even a medium-sized company, most likely, there would be no problems. But if you are a large brand, then you cannot afford such liberties.

Minimization of risks, minimization of risks and, once again, minimization of risks. Открыть/Комментировать

2021-04-30 15:20:49 Channel photo updated Открыть/Комментировать

2021-04-30 12:03:48 I think the use of neural network technology in marketing has a huge future.

Recently I came across a cool case made by Lays. The guys took the very simple idea that when you eat chips, movies are hard to hear.

And they did Chrome extension based on a neural network trained to recognize the sound of chips. At the moments when the viewer crunches, the system turns on subtitles. It turned out to be very fun and interesting.

I immediately want to play with the system, check the recognition. And for this I have to buy myself a packet of chips. Открыть/Комментировать

2021-04-29 19:45:00 ​​Progressive Web Apps are cool! Why don’t you use it?

What’s that? Well, it’s a hybrid of a mobile app and a mobile site. At their core, they are regular web pages, but they mimic the design and functionality of applications.

It means that users gets the convenience of a mobile application without installing it. Many PWAs remain functional even when offline.

And it works great. For example, Sturbucks has created a PWA for online ordering in addition to the main application. It had 99% less size than the main app. It doubled the number of customers who order online every day.

So, why is it so cool?

1. Average bounce rate 42.86% lower than mobile website

2. Brands using PWA notice page views increase by almost 134%

3. The average PWA load time is just 2.75 seconds. That’s eight times faster than the mobile version of the site

4. On average, using a PWA increases conversions by 52%

5. The cost of creating a PWA is 75% lower than a full-fledged application. Открыть/Комментировать

2021-04-29 13:14:13 ​​It seems that soon it will be even more profitable to be an instablogger.

The trend with the transformation of Instagram into a marketplace continues. Zuckerberg promises to roll out new tools for making money on the platform soon. These include a branded content marketplace, Сreator Shops and an affiliate commerce platform.

Creator Shops will be an extension of existing store functionality that allows companies to sell their products.

At the moment, Instagram stores are only available to big bloggers like Kim Kardashian. The new format will open up this functionality to a wider range of content creators.

Zuckerberg promises to offer "very favorable terms" for content creators. What he means by this is difficult to say. I have often noticed that he has very peculiar ideas about this.

I think the guys at Amazon are seriously worried about the transformation of social media into marketplaces. I am almost sure that in the coming years, social networks will seriously replace traditional platforms.


And here is just a random picture called «new functions of social networks»: Открыть/Комментировать

2021-04-28 20:00:42 ​​Destroy these fucking stereotypes! People love it.

I’ve read Kantar's research, very cool. The guys have proven that people love it when you fight stereotypes in your marketing activations.

People get 26% more satisfaction from such ads, and brand trust grows by 14%.

Modern advertising should be intersectional, segmented into small audience groups.

LGBTQ interests are especially underrepresented in advertising, so there is still some room for experimentation. Открыть/Комментировать

2021-04-28 13:51:34 ​​This gorgeous infographic shows how easy it is to create the illusion of expertise across different platforms and not be exposed.

I hope that there are no subscribers who will take this as a guide to action. Открыть/Комментировать

2021-04-27 20:00:23 ​​Virtual influencers are cool! I think brands should pay more attention to them.

Why so?

1. They retain the novelty effect. This gives a high audience engagement.

2. Their personality can be precisely adjusted to the target audience and brand positioning.

3. They don’t ask for royalties, they don’t get sick, they don’t go on vacation. Do not get into conflicts. Minimizing risks is extremely important nowadays.

Moreover, I just like Lil Miquela, she looks like my dream girl. Hey, guys, how have you targeted my taste so good? Открыть/Комментировать

2021-04-27 14:33:39 ​​Telegram is one of the main tools for my work. I want to share with you some cool bots that help you work more efficiently.

@GmailBot — receive your letters directly to Telegram.

@voicybot — decrypts voice messages in text. Rescue from voice lovers.

@SaveAsBot — helps you save posts from instagram tiktok and pinterest

@remindmemegabot — bot for reminders. Very convenient. You can, of course, send yourself a delayed message, but I don't like to clog up my saved messages. Открыть/Комментировать