Destroy these fucking stereotypes! People love it. I’ve read Kantars research, very cool. The guys have proven that people love it when you fight stereotypes in your marketing activations. People get 26% more satisfaction from such ads, and brand trust grows by 14%. Modern advertising should be intersectional, segmented into small audience groups. LGBTQ interests are especially underrepresented in advertising, so there is still some room for experimentation. 87 views17:00
