​​Virtual influencers are cool! I think brands should pay more | Смиты

​​Virtual influencers are cool! I think brands should pay more attention to them.

Why so?

1. They retain the novelty effect. This gives a high audience engagement.

2. Their personality can be precisely adjusted to the target audience and brand positioning.

3. They don’t ask for royalties, they don’t get sick, they don’t go on vacation. Do not get into conflicts. Minimizing risks is extremely important nowadays.

Moreover, I just like Lil Miquela, she looks like my dream girl. Hey, guys, how have you targeted my taste so good?