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Логотип телеграм канала @onproduct — on product O
Логотип телеграм канала @onproduct — on product
Адрес канала: @onproduct
Категории: Технологии
Язык: Русский
Страна: Россия
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Последние сообщения 4

2021-06-27 22:25:02 https://twitter.com/pm/status/1407085842221256705
125 views19:25
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2021-06-27 17:32:10
https://www.reforge.com/blog/unshipping-features
394 views14:32
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2021-06-25 10:34:10

176 views07:34
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2021-06-25 10:19:19 > The idea behind in-app events is simple: many apps just work better when a lot of people are using them at the same time. This is particularly true of Tinder, a spokeswoman told me; the company has long sent users push notifications telling them to hop on the app during “swipe surges” — the company’s term for periods when unusually high numbers of thirsty millennials have logged on.

> In 2019, 10.7 million people logged on simultaneously to watch the artist Marshmello perform a virtual concert inside the battle arena; last April, Travis Scott’s virtual concert in Fortnite attracted 12.3 million people. This is good (...) for Fortnite, which generated $9 billion in revenue in its first two years by gathering millions of people together and then selling them a variety of cosmetic items.

> At its Worldwide Developer Conference, Apple said it would begin to promote in-app events directly from the App Store. (...) If you’re an app like Tinder, the opportunity is obvious: come up with new material to get a bunch of users into your app synchronously, have Apple promote it in a prominent place, and some percentage of them are likely to become paying subscribers.

> And yet as every social app gradually transforms into a shopping mall, I would be surprised if more of them did not experiment with events of some kind. Facebook (...) announced a feature for Instagram that will let you tap on people’s clothes to find similar items available for purchase. How long before Facebook has a Prime Day of its own? How about Pinterest? How about Reddit?

https://www.platformer.news/p/what-tinder-learned-from-fortnite
144 views07:19
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2021-06-25 10:18:57 > Recent changes to iOS have made e-commerce look much more appealing to Facebook, Snap, TikTok, and all their peers. In the old days, social networks would make money by facilitating the creation of an extremely engaging feed of posts, and then integrate advertisements. (...) Ads were more lucrative if they could be targeted using data from third parties.

> Apple said it would require developers to ask users to opt in to this sort of third-party tracking. (...) Developers are still allowed to use any data they collect inside their own apps. (...) [Social] networks can now direct users to various storefronts and other paid experiences inside their apps, and at some point will begin taking a nice cut for themselves. (...) Their ad businesses will survive and even thrive under Apple’s new rules; e-commerce is less of a pivot than it is a growth opportunity.

> What’s interesting about TikTok's Jumps is the way they solve the discovery problem. Snap Minis are buried multiple tabs inside a group chat; Jumps, on the other hand, are visible directly on the original TikTok post. (...) Snap Minis put the onus on user to go find them and integrate them into the chat. Jumps, on the other hand, are in the hands of the creators — they can decide which mini apps make sense to add to their creations, and instantly push them out to an audience of millions.

https://www.platformer.news/p/tiktoks-miniature-ambitions
116 views07:18
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2021-06-25 09:54:41 > Stripe runs on written long-form documents in a way that I haven’t seen before. So that means somebody can go deep, (…) and then distill it back out to everybody else. (...) Engineers, partnerships, PMs, everybody is producing documents. (...) The best ideas come through, not just the loudest voices. It helps facilitate the flow of information in a world where we’re increasingly remote.

> We expect every product manager to be actively talking with customers and really spending a lot of time understanding customers. But it’s not just a product management thing. Engineers are expected to be talking with customers as well. So a lot of the time, you’re starting from an actual user need that an actual person has expressed to you directly.

> The product shaping document will come at it from the perspective of a user. (...) These documents are basically walking through someone’s experience, and there are curl commands here and there showing how everything is done via an API at each step. They play the role that mocks or wireframes might play in a consumer product UI.

> We talk a lot about building multi-decade abstractions. I personally like to think 10 to 30 years to get out of the three- to five-year mode, but generally here people do say “multi-decade” a lot. (...) Stripe, if nothing else, is a long-term bet on the internet and globalization: commerce moving to the internet. Those are multi-decade trends inherently.

> It is not just the ability to work with engineers but also empathy for how the developers are using our infrastructure to build their systems. (…) Whatever the domain — whether it’s music or something else — if you spend the time and you put a lot of thought into appreciating something, teasing apart what makes it great, and building a thoughtful, opinionated perspective, that’s taste.

https://newsletter.bringthedonuts.com/p/building-products-at-stripe
131 views06:54
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2021-06-25 09:47:05 > People expect they need to negotiate for the best package after being hired in a new job. Those that do this well tend to be rewarded, and those that don’t lose out. These negotiations can disproportionately leave women and underrepresented minorities behind. (...) All employees in the same position, in the same location, receive the same salary and equity offer. No exceptions.

> Instead of a four-year new hire grant (standard at many tech companies), employees will receive annual grants, sized at one-year targets that vest in their entirety each year. (...) We don’t want employees to feel locked in at Coinbase based on grants awarded 3 or 4 years prior. We want to earn our employees’ commitment every year and, likewise, expect them to earn their seat at Coinbase.

https://blog.coinbase.com/how-coinbase-is-rethinking-its-approach-to-compensation-9aaf7d5d638e
131 views06:47
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2021-06-25 00:00:03 https://t.me/inozemtsev_dumaet/82
143 views21:00
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2021-06-24 22:13:48

146 views19:13
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2021-06-24 13:17:33 самая краткая и интенсивная консультация о карьере. продакт-менеджер занимается двумя вещами:
-сторителлингом
-соррителлингом
153 views10:17
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