Promotional games are really amazing! I think that brands | Смиты
Promotional games are really amazing!
I think that brands greatly underestimate the possibilities of promotional games as a marketing tool.
The competition for user attention on the web is becoming more intense. Games allows you to build a contact with the consumer in a channel free of unnecessary spam.
By providing people a gaming experience, a brand has the ability to display messages throughout the entire process. Or he can go further and allow interaction with promoted product as a significant element of the game.
Using games brand can achieve a level of engagement that cannot be achieved with other methods.
Games allow you to avoid the “allergy” to marketing that has formed among consumers and successfully convey a message to them. Enjoyment of gameplay can help to create positive associations with a product or brand.
And here is just some stats:
1. Receiving a coupon or discount in the form of an in-game achievement is highly appreciated by users. A Gamify study found that people are 7 times more likely to use rewards earned in-game.
2. The spread of AdBlock is expected to reach 27% in 2021. Banner blindness will also increase. In these circumstances, marketing through games can be a real lifesaver.
3. 80% of smartphone users play games on their devices. Almost 50% of them do it on a daily basis, giving to the game experience 1–2 hours a day. Most gamers are people between 18 and 34 years old.
Just a random picture for capturing your attention. Well, it’s related to gamemarketing somehow:
