Very strange Lexus ad Lexus has made a social ad against the | Смиты

Very strange Lexus ad

Lexus has made a social ad against the use of a smartphone at the wheel. During a test drive of the Lexus NX, the car windows became opaque for 4.6 seconds. This is the average time a driver spends reading a single message on a smartphone.

According to the plot, the participants of the test drive were unaware of this and crashed into artificial obstacles, having lost the opportunity to see the road.

Of course, the concept seems to be very easy to understand. This is good. But to be honest, I don't like this project at all.

I would not like to be behind the wheel of a car, which suddenly loses visibility and it crashes into an obstacle. Moreover, in advertising, everything is presented as if they were random people. I don't really want to trust my life to a brand that can play such a trick on me.

Is this really a bad advertisement? Or am I just a nervous consumer?