Growth Marketing Lead - DeFi (Avalanche) REMOTE / FULL-TIME | Work’n’Crypto
Growth Marketing Lead - DeFi (Avalanche)
REMOTE / FULL-TIME
What you will do:
◦ Lead marketing efforts for the DeFi vertical at Ava Labs, including Wallets and Exchanges.
◦ Consult with internal business leads for DeFi to understand growth objectives and business strategy, and serve as the primary marketing liaison to this business unit.
◦ Serve as a proxy for the customer (dApps and users) and advocate for their needs.
◦ Craft messaging and develop brand stories that speak to the problems faced by the customers, and that effectively demonstrate the empathy and authority needed to convey the value of Avalanche’s offering in this category.
◦ Design creative marketing strategies to support business growth / goals - and optimized for CAC and on-chain activity - in consultation with marketing peers in Design, PR & Communications, Content & Social, Paid Marketing, Community and Events.
◦ Quarterback the execution of these integrated marketing campaigns through collaboration with marketing peers in various disciplines
◦ Work with the marketing analytics team to measure campaign performance and make data-driven adjustments to funnel and tactics as necessary.
◦ Regularly produce and deliver reports that succinctly communicate strategies, tactics and performance.
What will you bring:
◦ 5+ years leading integrated marketing campaigns to support growth, with experience managing cross-functional teams in an indirect capacity
◦ Knowledgeable in blockchain technology and cryptocurrencies, with expert knowledge of DeFi, wallets and exchanges based on personal experience as a user (ideally for 2+ years)
◦ Hands-on experience implementing customer acquisition strategies through both organic and performance media
◦ Social Media Management: Twitter, Facebook, Instagram, LinkedIn, Discord, Telegram
◦ Fluency and comfort with data analysis and basic modeling
◦ Experience developing and managing budgets
◦ Adroit at communicating with peers and executives
◦ Experience in and tolerance for high-growth environments
◦ Superior writing, verbal and presentation skills
◦ Strong personal and team leadership traits
◦ Inclusive, affable mindset with high EQ
#Avalanche
