​​I came across a very cool case from Reese's Puffs. The guys | Смиты

​​I came across a very cool case from Reese's Puffs. The guys came up with the idea of ​​turning the cereal boxes into an AR-synthesizer for creating beats.

Reese's Puffs have released three limited edition cereal boxes that can be used to create music using the new web-based augmented reality app. The only equipment needed to create a track is a cereal box and a telephone.

This is a stunning example of the use of technology in packaging. Why?

1. Consumers get an additional reason to buy - they want to collect all kinds of boxes.

2. Users are offered an interesting game that helps to show their creative skills. You always want to share such content on social networks.