​​Gamification in the world of toothbrushes Anything can be g | Смиты

​​Gamification in the world of toothbrushes

Anything can be gamified! The process of playing is generally the basis of human nature. For example, I recently came across the Colgate Hum line of toothbrushes. The product works in conjunction with the Obé Fitness digital platform.

Beginning June 11, Obé is running Fitness Fridays on Colgate's Hum app, demonstrating how users can increase their heart rate in two minutes by specifying recommended brushing times.

Users who comply with the terms and conditions and brush their teeth twice a day will collect "smile points" and exchange them for rewards.

I think it's worth gamifying every possible day-to-day repetitive activity. Even wiping the priests off with toilet paper.