Today, the We Compete As One foundation begins its work with athletes excluded from competition for non-sporting reasons. Our founder @nikitamazepinofficial made the announcement at the SPIEF, where he took part in two round table discussions.
During the round table "Champions: from Medal to Brand", moderated by Vasily Konov @KOnOfff, Nikita, along with Olympic medalists and champions, and famous influencers, discussed how the media image affects personal projects of athletes. By the example of the Foundation, Nikita showed how personal brand helps to promote a charitable project and form a community around it.
Earlier that day Nikita participated in the expert session "Sport: Lifestyle and Business", moderated by Georgy Cherdantsev @cherdantsev. The main topic of discussion was integration of sport and business in modern corporate culture. Nikita shared his personal story about what inspired him to create this unique project and underlined the role sports played in it.
A big day!
