The trend for luxury clothing for virtual avatars continues to | Смиты

The trend for luxury clothing for virtual avatars continues to gain traction

Zepeto is an app that lets users create a 3D animated version of themselves to use in in-app chatrooms and thanks to a collaboration with Dior, users can virtually try on looks created by Peter Philips, the luxury brand's Creative & Image Director.

This is a great way to build deep relationships with Gen Z consumers. I think that customizing virtual avatars has a huge future. Appearance in the virtual world for many young people is already more important than real appearance.