Content Marketing Manager for Setapp, MacPaw | Маркетологи в айти

Content Marketing Manager for Setapp, MacPaw MacPaw is about creating apps and services that improve everyday life for Mac users. We make products that enhance what Mac has to offer; saving people time and energy better spent on the things they love. With MacPaw, Mac life gets better. We call MacPaw a family company for a reason. This notion means that we’re not just co-workers and colleagues.
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Responsibilities
— Create and execute the content marketing plan according to the product marketing strategy and validate with PMM
— Develop marketing campaigns and manage all communication channels (SEO, paid content promotion ... etc.) to improve the effectiveness of content marketing and user acquisition
— Develop bottom-up forecasts and budgets for content marketing plans and campaigns, agree with PMM and manage budget execution in accordance with the product/marketing goals
— Design and ensure delivering of ongoing operational analytics and reporting to capture the current state of marketing campaigns, and the product and business impact
— Manage the team of specialists from internal marketing Areas and Services and partner with and manage the external agencies and freelancers by prioritizing and assigning tasks and accepting the results of their performance
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Requirements
— 4 years of working experience in digital marketing or digital marketing function within a B2C company
— 1 year of experience managing a content team
— Experience in creating various types of content such as video, ebooks, white papers, infographics, guides, blogs, etc
— At least Upper-Intermediate level of English
— The passion for creating great content and research new opportunities
— Strong understanding of SEO best practices
— Good project and people management skills
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Location
Kyiv
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