Named: Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Author: Martin Lindstrom
Year: 2008
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
