International Head of Direct Marketing/DM Manager, remote work | Digital вакансии в Telegram

International Head of Direct Marketing/DM Manager, remote work

About company:
The Company is an international FinTech start-up registered in the Netherlands. The product line includes a range of electronic banking products. The Cоmpany distributed team are rapidly growing and for the moment they are ~ 100 people based across Europe and Russia.
Reporting line: Head of Marketing, Company Founders
Role summary:
Head of Direct Marketing is responsible for the DM strategy development and execution. The role will set up a new business function across the rapidly growing start up environment. The position will be accountable for the customer communication flow across a range of channels: email campaigns, push notifications, what`s up messenger, social media, new and other channels
Working by himself in the hands on way the role will be leading project teams both within and outside the Company and promote the brand and products to meet the best of customer expectations on the key European markets (Germany, France, Italy)
The person will evaluate campaigns expenditures and track KPIs completion to ensure the maximum return of investment (ROI) along with expected communication channels performance efficiency
Role description:
Setting up and implementation of a direct marketing strategy for all Company communication channels (email campaigns, push notifications, what`s up messenger, social media, other)
Introducing and tracking communication KPIs:
Client Acquisition «Funnel». Conversion rate increase across each channel
Growth and retention of the active customer base (LTV)
Implementation of the new direct marketing functionality within projects across the company
Hands on operational management of the communication campaigns across the selected channels
Information Systems Tools. Deploy a relevant system in order to enable the expected communication flow
Implementation of the content plan
Understanding the European market customers (Germany, France, Italy) needs (why the customers will switch from a competitor)
Studying and aligning DM activities with the features of the Company product line
Enhancing the knowledge of different client segments to address the DM campaigns to the relevant customer group
Analysis of competitors' email strategies and market best practices, best designs and email marketing principles
Monitoring and analysis of key performance indicators of e-mailings, reports and presentations
Communication with different Company Heads and teams to follow the local market needs and implement the DM projects on time

Candidate:
5+ years of successful experience in the area of Direct Marketing including growth cases
Successful experience in project management, strong communication skills, the ability to communicate your point of view across different languages
Knowledge of Yandex Metrics or other tools
Knowledge of HTML sufficient to carry out mailings
An advantage will be understanding of CSS, JavaScript, Google Tag Manager.

Terms and conditions:
Working for the company registered in the EU
Ability to manage your working day staying in the home-office/Free-lance/Self-employed Contract Agreement
Slary: over 200 000 rub
Contacts: @research77, l.buranova@trueconsulting.ru