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2021-09-01 09:02:28 Writing With Statistics

Do you know that numbers can be just as ambiguous as words and need just as much explanation?

Many writers pick up numbers off the street to make their messages more compelling. They aren’t looking to support their arguments or to make their stories more accurate. They aren’t looking for truth. 

Discover the most common mistakes writers make when writing with statistics and how to fix them.

Watch it on YouTube:



Or read it on my blog: https://www.readstoleads.com/blog-article/writing-with-statistics-mistakes Open / Comment

2021-08-25 09:03:25 Subheading tips

I come across this a lot in my work – writers don’t pay enough attention to how they write their subheadings.

Subheadings are just as important as headings. They help grab the reader’s attention and keep them on the page longer.

Great subheadings are like maps – they help readers quickly navigate the text.

The most common mistakes writers make when writing subheadings include:

1. Not thinking enough about how to describe the paragraph

2. Being creative at the expense of clarity

3. Being inconsistent with the structure of subheadings

4. Drifting away from the topic of the article

Watch my new video to see why these mistakes happen and how to avoid them.

Watch now:




Or read: https://www.readstoleads.com/blog-article/how-to-write-good-subheadings-common-mistakes-writers-make Open / Comment

2021-08-18 09:22:56 What Is Readability?

If you use apps like Grammarly or Hemingway, you’ve probably heard about readability.

To some, the concept of readability might sound vague and subjective. But in fact, it’s a pretty precise measure that defines how clear and accessible your writing is to read.

Readability is a key factor in user experience. It influences how long people stay on a page and improves bounce rates. Hence, it’s also a key ranking factor.

So what is a good readability score? How do apps like Grammarly and Hemingway define this score? What makes content readable? And how much (or how little) do people read online exactly?

Discover in this video:



Text version here:
https://www.readstoleads.com/blog-article/what-is-readability Open / Comment

2021-08-11 09:24:35 Content writer’s KPIs

In mature organizations, everybody has KPIs that they are responsible for. A sales rep’s KPI is the number of deals they closed per month. Software developer’s work quality is measured by the number of bugs in their code. Project managers monitor the level of happiness in their client’s feedback.

And what KPIs are content writers responsible for? Um…A content writer’s job title doesn’t imply “numbers.” And…well…good writing is subjective. Right?

Wrong.

Content writers are in charge of writing quality content. And quality can indeed be measured.

Watch my new video to discover:

- 5 content quality metrics that content writers need to be measuring
- 1 performance metric that helps define a content writer’s grade
- How to understand each of these metrics and how to increase them
- Average benchmarks in the software development industry

Watch it now on YouTube




Read it on the Kaiiax blog:
https://kaiiax.com/key-kpis-that-your-content-writers-should-be-tracking/ Open / Comment

2021-07-28 17:14:22 Content marketing team roles

When I started out in content marketing, I was pretty much a team of one. I was responsible for writing content, editing it, sharing it with social media, publishing case studies and landing pages, and even writing emails.

We had no strategy, no processes, no KPIs at that point. I was just performing my duties as a jack-of-all-trades that involve content. Even though we managed to get some results (I don’t even know how), it’s very unlikely that this approach will generate repeatable success.

Content marketing is a large workload that requires strategic thinking, wise approaches, and a rhythmic system that empowers everyone to be focused, aligned, and accountable.

So what is a killer content marketing lineup?

I made a video about what roles you need according to each stage of the content marketing cycle.

Click on the link to watch the video:





Or

Read it on our Kaiiax blog:

https://kaiiax.com/you-need-roles-not-job-titles/ Open / Comment

2021-07-21 09:26:48 Freelance writers vs in-house writers

I love freelancing as a business model. It offers limitless opportunities.

Instead of selling someone else’s products and brands, you can merchandise your own knowledge and build a strong reputation in your industry.

As much as I like freelancing, I don’t like working with freelance writers. 99% of my experience collaborating with them has been negative.

So many freelance writers are out to make a quick bit of cash and neglect the quality of their service in exchange for that speed.

That’s why at Kaiiax we don’t recommend working with freelance writers.

I made a new video that explains why in-house writers are a better hiring decision for companies.

If you’re a freelancer, don’t hate me. I didn’t want to persuade companies not to hire you. I just wanted to put across an important message: If content writing is your job, you need to care about quality more than you care about speed.

Click on the link to watch the video:





Or

Read it on our Kaiiax blog

https://kaiiax.com/in-house-vs-freelance-writer-which-is-best-for-effective-content-marketing/ Open / Comment

2021-07-14 09:51:20 Inclusive content

Do you know for sure who exactly will be reading your content?

Your readers might be people that come from different backgrounds, of different races, ethnicities, gender identities, ages, religions, abilities, or sexual orientations.

You should always think about what words you use and how they will be received by a diverse audience. 

Inclusive content is content that respects and recognizes different groups of people.

Watch my new video to learn what inclusive content consists of, how to fight stereotypes, and how to write with compassion, respect, and empathy. 

Click on the link to watch the video





Or

Read it on my blog

https://www.readstoleads.com/blog-article/how-to-write-inclusive-content Open / Comment

2021-07-07 09:40:43 Call To Action for Blog

You've invested a lot of time and energy into building your website. Your content is top-notch, you have high organic search rankings, but there’s one problem… you still aren’t seeing results.

Before you start thinking about who you need to fire, answer this first:

Did you ask your reader to subscribe to your newsletter, download your lead magnet, or whatever it was that you wanted them to do? In other words, did you give them a call to action (CTA)?

Today, we want to dive into one of the most important yet often overlooked tools on your blog – call-to-action.

Watch my new video to learn:

1. What makes a good CTA? 4 rules of writing a call to action that encourages readers to take the next step.
2. Examples of CTAs that get readers to:
- read more of your content
- subscribe to your email list
- learn about your product
- share their contact information

Click on the link to watch the video:



Or

Read it on my blog: https://www.readstoleads.com/blog-article/call-to-action-examples-to-optimize-conversions-on-your-blog Open / Comment

2021-06-30 09:31:10 Voice of the customer research

No matter how creative and original you are, your best copy comes from what customers say — not what’s inside your head. 

There’s a specific term for discovering customers' words: voice of the customer research. People write entire books about it, but in its simplest form, voice of the customer research comes down to this:

Listen to what your customers say and use it in your copy. 

One way to do the VoC is by mining customer reviews.

Watch my video to learn how to use your customers’ words in your copy.

I’m covering:

- What is the voice of the customer research?
- How to do the VoC
- What you need to know about your customers to create copy that sells
- What phrases you need to be looking for in customer reviews
- Examples of copy based on Clutch review mining

Click on the link to watch the video:





Or

Read it on my blog:

https://www.readstoleads.com/blog-article/voc-research-find-your-copy-by-mining-customer-reviews Open / Comment

2021-06-23 10:07:40 How to write conclusions

Last week I talked about how to write an introductory paragraph, and this week I’m talking about conclusions. Because it’s not only important how you start your story, but also how you end it.

Discover 5 types of endings you can use to reinforce your key message at the end of your blog post:

- The moral of the story
- The perfect loop
- The cliffhanger
- The action plan
- The question

Watch it on YouTube:



Or

Read it on my blog: https://www.readstoleads.com/blog-article/how-to-write-a-powerful-conclusion Open / Comment