ASO/ASA Mythbusters As you know, we don't trust anything exc | Rad ASO

ASO/ASA Mythbusters

As you know, we don't trust anything except our own eyes (not even Apple!). This is the reason why we conduct our own experiments. For example: whether the Australian locale works in all countries of the world or how special characters are being indexed in stores.

We’ve conducted lots of experiments. To separate them from regular news in the flow of information, we’ve decided to keep them in one place - our ASO Mythbusters blog. Each experiment is different, but they all share the same goal - to prevent mistakes, improve optimization, and increase efficiency.

To add to the news about our launch, we would like to introduce one of our latest experiments that explores the way algorithms identify emojis.

If we replace a word with an emoji in the keyword field, will it be indexed in the App Store? And will the app rank higher in the search results? We conducted an experiment with one app and five different localizations - Indonesian, Italian, Norwegian, Portuguese (Portugal), and Hungarian.
The name of each country was supplemented by a corresponding flag emoji.

Objective: Minimizing the character count

Spoiler alert: There will be no spoiler :) Read our blog; there's a lot of interesting stuff there!

By the way, if you conduct similar experiments and you’d like to be featured on ASO Mythbusters - contact us! We’ll be happy to publish the most enthralling ones.