> Godzilla vs Kong set new Covid-19 records and then Mortal Ko | on product

> Godzilla vs Kong set new Covid-19 records and then Mortal Kombat beat expectations. (...) Even the good news is only good given the drastically lowered expectations. (...) None of these films has actually passed the $100 million mark at the domestic box office. (...) The next true blockbuster is Fast 9 (scheduled for June 26th) with maybe A Quiet Place II.

> When Comcast and Warner Bros announced their plans to shorten or change windows, lots of commentary announced that the window was shattered. (...) If Netflix, Disney or Warner Bros can make lots of money releasing a film on their subscription platform, but could also make a few extra hundred million by releasing it in theaters for a few weeks, why not do both? Especially if releasing it in theaters actually increases the value on streaming later?

> The shattered windows of the pre-Covid world will not return. Waiting ninety days after theaters is too long. But I wouldn’t bet on day-and-date for theaters and streaming either. Too many folks are moving in the opposite direction (meaning at least three to six weeks before home entertainment/streaming) to not see a trend. Making money in streaming is good. But you know what is better? Making more money in theaters and streaming.

https://entertainmentstrategyguy.com/2021/05/07/are-theaters-dead-or-about-to-come-back-to-life-most-important-story-of-the-week-7-may-21/ ← киноиндустрия приходит в новую норму