2021-06-30 18:01:39
Digital manager
Volkswagen Group
Office (Moscow)
140 000 - 160 000 rub.
Responsibilities:
Support and development of Volkswagen websites in Russia and Kazakhstan: content management, functionality development, leads generation, analytics
Improvement of UI and UX of Volkswagen brand websites to ensure best in class consumer journey & digital KPIs performance
Online sales/Market place development and further support
Content personalization based on users behavior onsite
Volkswagen brand websites SEO to increase organic & other non-paid traffic channels, semantic core development and analysis, control of the website positions in Yandex and Google
Participation in Volkswagen Digital Ecosystem project:
to set up tech infrastructure and necessary integrations of all existing systems;
to analyze and activate all collected data for more personalized communication through all channels
New digital products & technologies implementation for better websites performance
Volkswagen brand dealer web-sites platform development and support
Develop long term and short term digital tech strategies ensuring positive impact on overall brand business results
Set tasks, goals and annual KPIs to the agencies & monitor their performance
Monthly analytic reports to monitor digital performance & KPIs fulfillment
Market research and competition analysis as well as innovations & technologies monitoring to create detailed work plans for further develop in digital area
Development of technical assignments for further Volkswagen digital products & websites development, optimization & support with detailed agencies briefings
Headquarters communication
Budget planning & control
Requirements:
Higher education (Marketing, Economics, IT, Maths)
Minimum 3 years experience as a digital product specialist/digital project manager in large companies or agencies: web resources development and support
Good knowledge of different analytical instruments
E-commerce experience is a plus
Account lead experience in developers team is a plus
English upper-intermediate
Responsibility, multi-tasking, analytical skills, proactiveness, attention to details, quick-witted, strong desire to expand knowledge in digital marketing & marketing of technologies
Salary:
140 000 rub -160 000 rub
Contact: Ilya @ilya_harrosh
#маркетолог
36 views15:01