Nigeria becomes first country to ban white models in adverts
Nigeria has banned foreign models and voiceover artists in advertisements – the first country to do so – in a bid to develop local talent.
The measure, taking effect from October, will effectively mean adverts in the African nation will no longer feature white models and British accents.
With the industry having already evolved, the ban could see more commercials shot locally.
There was a time when not just multinational companies selling their products in Nigeria, but even local brands featured white models.
Association of Advertising Agencies of Nigeria president Steve Babaeko said Britons accounted for about half of models and voiceover artists in Nigerian commercials a couple of decades ago.
He said the situation has changed with national sentiment catching up in the country of 218 million people. (Eastern Eye)
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