Tegra DTC Marketing

2021-09-01 16:08:18 Channel name was changed to «Tegra E-commerce Scaling » Open / Comment

2021-07-16 15:31:53 Now it takes 20 purchases per adset instead of 50 to get out of the learning limited phase. Open / Comment

2021-07-15 16:29:36 DIY timeframes retargeting blueprint:

Adset 1. VC+ATC+IC 90 days exclude VC+ATC+IC 60 days

Adset 2. VC+ATC+IC 60 days exclude VC+ATC+IC 30 days

Adset 3. VC+ATC+IC 30 days

For each adset you have different messaging: social proof angle, discount angle, value bullets angle etc.

If you have enough audience in each: VC, ATC, and IC - you can divide them to separate ad sets as well. And exclude one from each other.

Example: VC exclude ATC+IC. And ATC exclude IC. For the same timeframes.

Which I’d recommend, we do that quite often.

Otherwise glue them together to avoid high CPMs. Open / Comment

2021-07-09 21:46:56 "iOS 14 tanked my ads and killing my business…"

It’s just part of the ever-evolving ecosystem. The biggest thing is leveraging MER or (total sales / total spend) to measure results vs in platform.

I'd also recommend any new brand spend as much time on email/SMS flows + building organic sales channels. Open / Comment

2021-07-07 17:39:47 Have a lack of creatives for ads?

Use platforms like Billo or Insense for hiring creators to shoot UGC content.

UGC is killing it on Facebook/Snapchat/TikTok ads. Open / Comment

2021-06-28 18:18:38 The most underrated Productivity Hack.

Shut down the 58 tabs you have open. Close the programs you never use. Clean up your workplace.

Now - do what’s important. Open / Comment