Polestar Design Contest 2022Register/Submit: Wed, Aug 31, 2022For too long, the idea of “performance” has been linked to consumption, noise, and pollution. But with the need for climate action more crucial than ever, a new form of performance is needed. One for the electric age.The BriefPure, progressive performance.
This is the ethos of Polestar. These three words capture the essence of being a progressive, sustainable brand, with a purist design approach, and a focus on creating performance electric experiences for its customers.
For the 2022 Polestar Design Contest the theme is “Performance”.
The 2022 contest brief is to design a Polestar that is about the experience of performance, and the advanced technical story that enables this in a sustainable way.
The paradigm has shifted from the high-consumption performance of the 20th century. This design must embody that shift. Both the experience, and the technical aspects of the design, need to be described...
