The last article in uplift modeling tutorials by MTS data scientists: “Metrics in uplift modeling” Uplift models are used to promote products and create advertising segments Habr: https://habr.com/ru/company/ru_mts/blog/538934/ Code: https://nbviewer.jupyter.org/github/maks-sh/scikit-uplift/blob/master/notebooks/uplift_metrics_tutorial.ipynb 3.3K views04:30
